The Jetlag Society is one of the projects that was on display at the graduation show of the Sandberg Institute last weekend. The Jetlag Society consists of a video installation (on display in the rather amazing vondelbunker) and an unbound book (above).

“The Jetlag Society is an unbound book on how technology influences time, space and our synchronization with the world. While bound books have weight, smell and are above all tangible, it’s digital form can be quick changing and endlessly linked to other relevant information. The Jetlag Society is a name, a feeling and an unbound book that makes the idea feel timeless, interconnected and constantly in motion” (from the Jetlag Society, In • Preface 00’00”)

The unbound book consists of the front and back covers of a book that have been individually silkscreened. the actual text is available at at read.thejetlagsociety.net for online consumption and as an .epub or .mobi download. To access the text you purchase the unbound book which comes with login credentials (in the form of a silkscreened captcha) that enables you to access the content at the website).

I actually quite like the concept of making you buy a physical fetish like object that enables you to consume the the actual text on an e-reader of your choice. It makes me feel much less guilty when purchasing an ebook, gives you all the satisfaction that well crafted objects give you and maintains one of the most important properties of physical books: that you can pull it out of your shelf and show it to people when you refer to something in it…

The Jetlag Society is the final exam project of Sandberg students Brigiet van den Berg (NL), Nikki Brörmann (NL) & Simona Kicurovska (MK)