... in lahore

The intriguingly strange motor cycle product names of Pakistan

25 Jul 2016 | 128 words | branding lahore motorcycles pakistan travel

One of the most intriguing things that i noticed during my short visit to Lahore, Pakistan last week were the product names for the local motor cycles. In Lahore the Honda 70 (and its various knock-offs from local brands) is a near ubiquitous motor cycle that seems to be the primary means of transport for the cities less affluent inhabitants. At some point, while walking through the old city i noticed that the product name of the Honda is Cash Forever 70 (or CD70). As it turns out all of the knock-off versions als have cash-themed names. Cash Forever (Road Prince), Hot Cash (BMC) and Urgent Sale (United):

Cash Deposit

Cash Forever

Hot Cash

Urgent Sale

BMC gets extra points for appropriating the BMW logo for their brand.

meanwhile... is the personal weblog of Paul Keller. I am currently policy director at Open Future and President of the COMMUNIA Association for the Public Domain. This weblog is largely inactive but contains an archive of posts (mixing both work and personal) going back to 2005.

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