The intriguingly strange motor cycle product names of Pakistan

25 Jul 2016 | 128 words | branding lahore motorcycles pakistan travel

One of the most intriguing things that i noticed during my short visit to Lahore, Pakistan last week were the product names for the local motor cycles. In Lahore the Honda 70 (and its various knock-offs from local brands) is a near ubiquitous motor cycle that seems to be the primary means of transport for the cities less affluent inhabitants. At some point, while walking through the old city i noticed that the product name of the Honda is Cash Forever 70 (or CD70). As it turns out all of the knock-off versions als have cash-themed names. Cash Forever (Road Prince), Hot Cash (BMC) and Urgent Sale (United):

Cash Deposit

Cash Forever

Hot Cash

Urgent Sale

BMC gets extra points for appropriating the BMW logo for their brand.