The city of Kabul (and Afghanistan in general) is still pretty high on my list of places i want to visit. Unfortunately, the closest place to Kabul that i got to so far is Delhi. Fortunately, however, there is the fabulous internet where Safi Airways ‘the international airline of Afghanistan’ is publishing PDF versions of it’s fabulous in-flight magazine. Browsing through the three available issues only reinforces my desire to go and visit the place.
As far as the standards of such publications are concerned the Safi Airways in-flight magazine boasts a number of rather unconventional topics (dog fighting, opium addiction) and a somewhat chaotic layout (a story about ‘man eating lions’ is run right next to an article about Kabul’s christian cemetery). Among the quirky stories and hidden in-between a fair amount of ads for armored cars are some real gems like this one about a olympic-size swimming pool on a hill overlooking Kabul that was never filled with water ‘due to the difficulties of pumping water uphill’:
Some of the parts of the magazine are outright amusing. This is especially true for the section of the publication that serves as a city guide for Kabul. The (apparently expat) copywriters seem to have inherited a certain casualness from their work in Kabul which readily expresses itself in the descriptions given in shopping section that covers everything from shopping malls:
Kabul city center is Afghanistan’s first modern style indoor shopping mall that opened in 205. it is approximately 9 stories tall and is located in downtown Kabul
… to open air bazars offering counterfeit entertainment products …
Chicken street is famed for it’s tourist fare (carpets, carvings knifes etc) and pirated CD/DVD’s
… to sellers of misappropriated goods:
Karimi Supermarket […] make sure to head upstairs for some great stuff that’s fallen off some PX trucks.
Another area where the copywriters really shine are directions to restaurants and shops that are provided alongside these descriptions: The ‘Red Hot & Sizzling” restaurant can be found after making …
… a left at the next traffic circle. slow down, the first gate to the right used to have a red chili pepper hanging up on a pole. Not easy to find.
And in order to get to the ‘Corner Pizzeria’ you have to …
… head down the barricaded street to almost the end. You’ll see big misspelled banners showing you the way.
Update (6 sept): Spiegel online has an interview (in German) with the editor in chief off the in-flight magazine. turns out that the whole thing is intended to be ‘honest’ (as opposed to all other in flight magazines out there).